field&track RESEARCH
London
ABOUT
Swapfiets are an established cycle leasing business with operations in the Netherlands & Germany. They were seeking to expand and Launch into London and required consumer insight around a number of key areas including - consumer needs & priorities to bike leasing scheme, pricing, concept, branding & creative testing so as to effectively launch the brand in an optimum way with maximum impact.

Back to Market scoping & research for a new bike leasing brand in London project
Yash .
Information Designer, Palette Design Studio
India