Fernando Pellizzaro Group Creative Director

ABOUT

Corona has always encouraged people to enjoy life outside in the sunshine, but due to working from home, weather conditions and the pandemic, society has spent more time inside than ever before. This sun deprivation has physical consequences, including the lack of vitamin D in people’s bodies, affecting over one billion people. The sunshine vitamin is essential for strong bones, the immune system and even fighting depression, so the brand launched Corona Sunbrew 0.0%. It's the first non-alcoholic beer infused with Vitamin D, offering Sunshine Anytime with 30% of the recommended daily value of vitamin D in every bottle.

MADEIT CREDITS

  • AB InBevClient
  • Alexandre SmissenArt Director
  • Alexis EstizDirector of Music
  • Alexis KleinGlobal Director of Brand Strategy
  • Alicia TalaveraAccount Executive
  • Anastasia LaraBrand Strategist
  • Andrew OosterhuisMarketing Vice President
  • Barbara KaralisSenior Business Affairs Manager
  • Brad WeaverVice President
  • Brenda MorrisonFellHead of Production
  • Carlos UmañaProduction Designer
  • Carolina FosterAccount Supervisor
  • Chris JonesSenior Director of Marketing & Communications
  • Christine HamiltonHead of Innovation
  • DAVID MiamiAdvertising Agency
  • David ZanderExecutive Producer
  • Edgard GianesiExecutive Creative Director
  • Emiliano FardausEditor
  • Emma WilcocksonExecutive Producer
  • Felipe AmbraGlobal Vice President of Brand Communications
  • Flora FernandezMarengoManaging Director
  • Gabriella HellbruggeGroup Account Director
  • Hugo JordanEditor
  • Idalia DeshonExecutive Producer
  • Jared SchermerCopywriter
  • Jean ZamprognoExecutive Creative Director
  • Joao ViegasArt Director
  • Jon CarlawDirector of Strategy
  • Juan CabralFilm Director
  • Juan Pablo ZaramellaArt Director
  • Julieta FernándezCastagninoPost Production Producer
  • Kate NeffDirector of Brand Marketing
  • Larissa CocchiaroCreative Operations Manager
  • Laura BrownBrand Manager
  • Leandro FilloyDirector of Photography
  • Leticia HernandezSenior Producer
  • Lucas SilvaCopywriter
  • Luciano SosaEditor
  • Luiza PrataCarvalhoHead of Account Management
  • Lupita AlvarezMusic Producer
  • Matias CandiaAssociate Strategy Director
  • Maud McCaffreyCopywriter
  • Melisa BayravSenior Brand Manager
  • Meredith RuskinGlobal Director of Communications & Brand Market
  • Mike BascomSenior Director of Brand Marketing
  • MJZProduction Company
  • Nicolas AbelovichFilm Producer
  • Nicolas RojoVFX Supervisor
  • Paula VampreChief Strategy Officer
  • Rafael BornacinaCopywriter
  • Rafael DonatoChief Creative Officer
  • Richard OppySenior Vice President of Marketing
  • Sera TakataArt Director
  • Sylvia PanicoChief Operating Officer
  • Tres SonidoSound Design
  • Yvette CobarrubiasExecutive Producer
  • * Ricardo HoneggerManaging Director
  • * D&AD
  • * Pancho CassisChief Creative Officer
  • * Fernando PellizzaroExecutive Creative Director
  • * Dario CalequiSound Designer & Mixer
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Sunbrew

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