ABOUT

CD Guadalajara is a modest Spanish football club based in the historic city of Guadalajara, near Madrid. The club was founded in 1947 and has always played in the lower tiers of Spanish football. I've always found their badge and visual identity a little weak and out of date; the club representing the capital of such an historic region in Spain needs an upgrade that matches the heritage and history of the city. My hope is that a revamped badge and visual identity may usher in a new era of success for the club; one that could culminate in the ultimate goal of reaching the first division of Spanish football for the first time in their history.