ABOUT

During Covid, poaching in Africa skyrocketed, because there were fewer tourists to keep an eye on the wildlife. Samsung promotes technology for good, with an upcycling program that aims to reimagine phones into new, beneficial roles.

What if we could fight poaching, while proving that Samsung has the best phones in the world?

We created Wildlife Watch: a customised live streaming experience that enables people worldwide to become virtual wildlife rangers, using Samsung phones on the African plains as surveillance devices.

Upcycled Samsung Galaxy handsets planted to live-stream from across the African plains made way for a 24-hour worldwide wildlife watch, protecting the animals and raising awareness of poaching.

‘Watchers’ could move between cameras, report suspicious sightings to all-female anti-poaching unit ‘the Black Mambas’ and share images from the watch on social.