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On July 17th, 2022, Carnicerías BFC made history by turning an emoji into a real cut of meat.
An idea as unexpected as it was delicious, one that went viral and earned a place in Bolivia’s pop culture.

Three years later, the country’s most famous meat came back, bigger, bolder, and tastier than ever.
The Emoji Cut returned not only to butcher shop displays but also to restaurant menus.


We took it to Fellas Restobar in La Paz, where renowned chef and MasterChef Bolivia judge Marcos González turned it into a limited-edition dish to celebrate World Emoji Day.

A one-day collaboration amplified by Bolivia’s top foodies, who once again put the flavor on everyone’s lips, reaching over one million people.

Carnicerías BFC and The Emoji Cut proved once again that when creativity is cooked right, the results are truly juicy.