Feref London

ABOUT

Objective
Go 'head to head' with the Gillette competitor product.

Insight
Facial hair is an expression of individuality.

Platform: My style needs precision.
Strongly link to and celebrate men's individual styles that can only be maintained with the product's precision features. Celebrate real individuals in opposition to Gillette's highly conformist followers and corporate style.

Campaign
Through the line, digital and social.

Results
4x+ more response than previous best performing campaign.
37% increase in Facebook likes.

MADEIT CREDITS

  • Wilkinson SwordClient
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