Feref London

ABOUT

Back in July 2016, Feref was briefed to make a little-known musical the most talked about film of the year.

Six months and 14 record-making Oscar Nominations later, La La Land is, without a doubt, the hottest film on the planet.
Our PR strategy for La La Land gained unprecedented momentum by turning key influencers and audiences into fans, and then advocates.

Highlights:
- Musical YouTube sensation Dodie Clarke recorded and shared a cover of the film’s infectious song City of Stars with her 1.6 million fans, generating over 850,000 views to date
- Exclusive screening events hosted by key influencers, including popular lifestyle vloggers Estee LaLonde, Carrie Hope Fletcher, Lucy & Lydia and Reality TV Star Jamie Laing, reached over 3 million followers

MADEIT CREDITS

  • LionsgateClient
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