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Bring the magic home

When people are looking for a guarantee of a great night in, to add to their DVD or Blu-Ray collection, or simply looking for the perfect gift, Disney Home Entertainment has something for everyone.

Feref created a campaign that celebrated the guaranteed magic of Disney’s films on DVD, at an amazing price of ‘2 for £12’ (2 for £15 on Blu-Ray).

The multi-media campaign was designed to connect with all different types of DVD and Blu-Ray purchasers by showcasing Disney’s magical films in domestic settings that would be instantly recognisable to the different audiences.

The script reinforced this audience connection to “the Blu-Ray speakers tweakers”, the “towering collection creators”, the “must own that-ers”, and the “back seat Mad Hatters”.

The campaign ran across TV, cinema, online and social and has already delivered amazing results.