ABOUT

Insight
Engage fan-boys and film buffs alike to bring together the ultimate team of superheroes.

Proposition
ASSEMBLE LIVE!
To mark the release of Avengers Assemble in the UK and celebrate some of the best Marvel superheroes coming together on-screen for the first time ever, Feref created Assemble Live. From 18-21 April, fans all over the world helped graffiti artists create never-before-seen Avengers art in this exclusive global event. They voted live via Twitter to determine which of the eight Avengers characters are created next – as graffiti artists from Addict brought the Avengers to life in an outdoor location in Old Street, London. The event was streamed live via , where the audience could check the current voting leader board and share the experience as it was also integrated into YouTube, Facebook and Say Media.

Results
120,299 total streams with an average nine minutes dwell time on Live Stream.
2.2 Million impressions on Twitter.
84,816 engagements on SAY Media.
45,106 views on YouTube.