ABOUT

James Whelan, a family run butchers in Ireland, farm their own organic meat and retail across Ireland and online. Felt were approached to develop an interior concept for a new partnership with Avoca at the Monkstown and Rathcoole stores and the home town of Clonmel in Southern Ireland where the family farm is located. The brief was to create an environment that hero’d the meat, referencing the origins of the farm and the organic ethos of the company, resulting in an environment that delivers a bold theatre celebrating the mastery from animal to plate.

The James Whelan brand continues to flourish and grow in momentum, his appearances on the box as ’the celebrity butcher’ reaffirm his success, ambitions and passion for his work, very much like us.