Fellow London

ABOUT

In its mission to eliminate corneal blindness worldwide, the Tej Kohli Foundation wanted to elevate its many offerings in to a brave new identity. With the acquisition of a revolutionary biotechnology the foundation wanted to harness its technology heritage. Our strategy repositioned the brand away from charity tropes and more towards innovation and technology for the good of humankind. Utilising a branded house structure to connect sub brand activity and better demonstrate impact.

MADEIT CREDITS

  • The Tej Kohli FoundationClient
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