Felix Richter Executive Creative Director

ABOUT

To raise awareness and support the Asian American Federation's critical safety programs in AAPI communities, we flipped the script on a xenophobic question many people of color—especially Asian Americans—dread: “Where are you really from?” In partnership with Asian & Asian American illustrators, we created ten vibrant travel posters of US cities that stood for belonging—visually asserting where Asian Americans really call home through the inspiring stories of Olympian Apolo Ohno, hate crime survivor Noel Quintana, fashion icon Eva Chen, and more.

AWARDS

OneShow

MADEIT CREDITS

  • Asian American FederationClient

Where are you really from?

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