About me

Felix Jahnen is Head Of Global Digital at Jägermeister, the well known liquor brand with the sprit of Berlin.

Already before the turn of the millennium and the final exam at school Felix Jahnen developed and designed websites in Hamburg, Germany - somehow undisturbed by but in the middle of the 1999 boom.

A small agency foundation, the bursting of the dotcom bubble, a study of media informatics and becoming media designer later, the desire to co-design strong brands dragged him into advertising.

He was responsible designing digital communication at DAVIES MEYER as Creative Director: this includes creation and development for several international brands, including Pepsi, Henkel/Syoss, Carlsberg, Boss and Ferrero. With a steadily growing love for such and other big brands, he developed a full-grown allergy to the term "to digitally extending a campaign" and decided to fight that term everywhere, preferably at one of the strongest and most solid brands ever.

In 2014 he changed sides leading Digital Marketing for JÄGERMEISTER. He is globally responsible for the strategy of all digital channels of the brand with the goal to make JÄGERMEISTER the most digital spirits brand in the world.

JAHNEN.COM

JÄGERMEISTER.COM