Felipe Andrade Executive Creative Director

ABOUT

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize.

AWARDS

Prêmio Lusófonos de Criatividade - Lisboa / Portugal

MADEIT CREDITS

  • Pepsi BrazilClient

Who pooled - Memory Exchange