ABOUT

SUNDAY is a conceptual travel brand built around the idea that the best trips are not measured by how much you see, but by how deeply you live each moment.

The project started from a photograph I took in Miami Beach, a scene filled with sunlight, ocean, architecture, people and movement.

From that image, I developed a brand concept focused on travel, leisure, emotional memory and the luxury of slowing down.

The goal was to create a visual identity and campaign system that feels warm, contemporary, relaxed and aspirational, while avoiding the generic language commonly used in travel advertising.

By Felipe Hueb