ABOUT

SOLIS is a conceptual luxury skincare brand inspired by sunlight, confidence, and natural beauty.

The project explores how a single photographic direction can become the foundation of a complete brand identity, connecting premium skincare with emotional storytelling, minimalist design, and cinematic visual language.

The goal was to create a brand system that feels warm, elegant, editorial, and aspirational, while maintaining clarity across packaging, campaign applications, magazine layouts, typography, and digital communication.

By Felipe Hueb - Creative Director and Photographer