ABOUT

LUMÉA is a fictional fragrance branding and advertising concept built around the idea of sunlight as scent.

The visual direction explores warmth, softness and natural sophistication. Instead of presenting perfume as a purely decorative object, the campaign treats fragrance as an atmosphere: light touching the skin, shadows moving through nature and a presence that remains after the moment has passed.

The project includes brand direction, visual identity, perfume mockup, campaign imagery and billboard application.

By Felipe Hueb