Felipe Braz Costa Executive Creative Director

ABOUT

'Thank You, Past' is a story about the people who have the power to change that future today. For Alexion, AstraZeneca Rare Disease, we brought together healthcare professionals treating people living with generalized myasthenia gravis and gave them something they never expected: a glimpse of the lives their decisions could help shape. Seeing their future selves, hearing their gratitude, and confronting the impact of choices made today turned an invisible idea into a deeply human moment.

Because sometimes, the most powerful way to show the importance of a decision is to let the future say thank you.

MADEIT CREDITS

  • AlexionClient

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