Felipe Braz Costa Executive Creative Director

ABOUT

Inspired by Nelson Mandela’s birth name, Rolihlahla, meaning “troublemaker,” Ode to Troublemakers launches the Nelson Mandela Foundation’s 2025–2028 strategy, reframing Mandela not as a distant global statesman but as a lifelong disruptor of injustice.
The film and integrated visual system transform historical archive into living resistance. Through physical collage, layered typography, torn textures and bold motion design, memory becomes movement.
Featuring archival footage alongside contemporary changemakers, the campaign bridges generations and invites audiences to make “good trouble” in their own communities.
Rather than preserving legacy, the work mobilises it.

MADEIT CREDITS

  • Nelson Mandela FoundationClient
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