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Headlines From The Sky took advantage of a unique media opportunity, capitalizing on the aerial media coverage of the Space Shuttle Endeavour’s arrival and its journey through the streets of LA.
We built huge signs and strategically placed them on rooftops along the Endeavour’s path, with the objective of being picked up by news helicopters, helping us to spread and amplify the message.

Client: Toyota Motor Sales USA
Agency: Conill Saatchi&Saatchi LA
Executive Creative Director: Ross Ludwig
Creative Director: Mario Granatur
Associate Creative Director: Federico Durán
Art Director: Damián Núñez
Copywriter: Damián Núñez, Ross Ludwig