Federico Duran SVP ECD

ABOUT

.An artist’s biggest fear is their new album getting leaked, so keeping releases under wraps is key. Bad Bunny, the world’s top Latino artist, was no exception. To launch his new album, we tapped into fan theories to shield his intellectual property. Millions of fans joined in, crafting theories and fake billboards featuring potential collabs, turning our OOH campaign into a groundbreaking social media movement.

Who liked - Spotify • Bad Bunny • No One Knows

Back to Spotify • Bad Bunny • No One Knows project