ABOUT

Climate change requires all hands on deck. Committed to reducing their footprint, Auckland Transport invested heavily in a fleet of electric and hydrogen low emission vehicles. But since the new buses look just like the old ones, Aucklanders didn’t have any idea this was happening.

Using an innovative bus wrap, we brought the internal tech from inside the bus and put it on show. Aucklanders could now see the EV mechanics and have a better understanding of the steps Auckland Transport were taking.

The campaign became Auckland Transport’s most successful campaign, boosting positive brand love from Aucklanders.