ABOUT
Overview:
To launch Mexican favorite Búfalo Hot Sauce in the US, we needed to explain its unique "sweet and spicy" taste profile—a flavor that is distinctively almost hot.
The Idea:
Instead of traditional ads, Búfalo partnered with "Almost Hot" Latinx actors—rising stars whose careers were just about to heat up. We held a fake audition where five unknown performers thought they were casting for a role, but the audition tapes were actually turned into their new acting reels and published as Instagram collab posts.
The Impact:
By linking each actor’s portfolio and using trending industry hashtags, we cross-promoted the sauce alongside emerging talent, turning a product launch into a cultural launchpad.
+500K Instagram Collab Impressions
3X Social Engagement Rate
300% Increase in Brand Awareness vs. previous month
3 Actors booked leading roles in major productions directly from the campaign
Back to Búfalo Sauce • Almost hot project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Ayman Zahid
Graphic Designer, Freelance
United Kingdom