BBC Creative/Ink & Giants – BBC Proms

BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has worked on the new branding, which includes animated TV titles created in collaboration with London-based studio Ink & Giants. BBC Creative was briefed to highlight the “power of the Proms experience” and appeal to “new and younger audiences” who are culturally curious. BBC Creative executive creative director Laurent Simon,