Fearlessly Frank is helping companies to conceive and invent startups of the future that could potentially disrupt their industries. ’The Ultimate Nemesis’ is one of six new products created by Fearlessly Frank to help businesses bring entrepreneurial thinking into their organisations.

According to Fearlessly Frank, the wellness, personal finance and transport sectors are set to undergo significant transformation this year with startups already muscling their way in with products and services to change the status quo. Fearlessly Frank will help companies to concept their ‘ultimate nemesis’, including how it works, its product and services, its revenue model, its brand, and how it engages with customers.

Ben Little, Founder and Director, Fearlessly Frank commented: “The threat of disruption has never been more acute with technological advancements such as artificial intelligence and the internet of things manifesting themselves through the emergence of new business models, and consumer trends changing the way we live and consume.

“If only Kodak had known that Apple would take over in the personal photography space or high street businesses had predicted the growth of Amazon, their outlook might have been different. Disruption creates an opportunity for transformation and today’s business leaders need to work out how to disrupt themselves quickly in order to survive.”

Fearlessly Frank are established players in the innovation space having incubated and invested in their own disruptive startups including Jimmy’s Iced Coffee, Wellbeing Brewing the world’s first alcohol-free brewery in the US, Sherpa an AI driven Insurance platform and Vero, the #1 app on the App store.