This Girl Can’s mission to get women sweating, wiggling and jiggling continues, celebrating all the girls out there getting active; no matter what they do, how well they do it, or how red-faced they get in the process.
Fit Got Real is the latest campaign from This Girl Can, aiming to inspire 250,000 more women to get active. This campaign seeks to redefine the very concept of what it means to get active, democratising exercise for all women, regardless of how much money, time or energy they have. It challenges the conventional idea of what exercise looks like, what counts and encourages the traditional sports and exercise world to adapt to the lives of real women.
Whether it’s 20 minute YouTube work outs in the front room, running with a buggy, hula-hooping in the kitchen, using free park gym facilities… it all counts. And we think it is certainly worth shouting about.