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The new Huawei P20 Pro smartphone essentially puts a professional camera in your pocket. We took its advanced AI technology, which is trained to help you take amazing pictures, and built an interactive chatbot on Facebook Messenger. Budding photographers could then upload their photos, where they were reviewed and rated by the P20 Pro’s AI algorithm. 50 influencers from 10 countries encouraged their followers to upload their photos to the chatbot over the course of five weeks. We generated over 1M entries.

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 26 February 2019 2019-02-26T13:01:02+0000

MADEIT CREDITS

  • HuaweiClient
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FCB Inferno has been a Contributor since 25th November 2015.

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