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Amul, India’s iconic dairy brand, is celebrating five years of Simple Home Recipes, its flagship live cooking show, which has now earned the distinction of being the world’s longest-running live cooking series.

What began on April 17, 2020, as a humble Facebook Live during the COVID-19 lockdown has become a global culinary movement, providing a platform for chefs and home cooks to share their stories, skills, and recipes with millions worldwide.

Over the past five years, Simple Home Recipes has:
• Featured over 4,000 chefs—from Michelin-starred professionals and global culinary leaders like Thomas A. Gugler to passionate home cooks across continents
• Aired 10,190+ live episodes over 1,830+ consecutive days
• Clocked 5 billion+ views across Facebook and YouTube
• Generated 4.5 lakh minutes of curated content in five languages
• Recorded 541 million+ minutes watched
• Reached audiences in 50+ countries

What sets this platform apart is its unmatched consistency and community-driven spirit.

Campaign by FCB Ulka.