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The brand signed up with Gen Z’s icon Siddhant Chaturvedi and popular South Indian actress Sreeleela as brand ambassadors.

This innovative product is targeted at Gen Z consumers, who seek excitement and are looking for unique and new experiences in their snacking choices. 4D delivers a burst of flavor and texture in every bite, making it an irresistible treat for choco lovers nationwide.

Over the past few years, Fantastik! brand has made significant strides in the highly competitive category, gaining a strong consumer franchise. With new brand ambassadors, Siddhant Chaturvedi and Sreeleela, spearheading the campaign, Fantastik! is poised to further strengthen its position. Sunfeast Fantastik! 4D underscores ITC’s commitment to making a strong impact in the coated wafers segment.