ABOUT

End-Of-Season-Sale, Vigil Aunty in collaboration with Nora Fatehi replicated the modus operandi of fraudsters by creating an entirely fake brand - Lulumelon. Fake social media pages, fake websites, and even ads where Vigil Aunty deepfaked herself into Nora. Amassing unimaginable earned media, this guerrilla campaign aimed to correct the optimism bias harboured by everyone.