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Uber launched its new brand campaign starring Bollywood actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign highlights how Uber simplifies urban mobility, helping people focus on their time instead of worrying about transport options. The campaign features Uber’s array of products including Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle.

For the campaign, Uber has paired the father-son duo to bring to screen the contrast of how transport was before the advent of ride sharing apps and how convenient it is now.

The campaign presents an intergenerational story comparing past travel challenges with the convenience of modern urban commuting through Uber.