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"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom. In relationships, the challenge of maintaining a vibrant connection, especially in the bedroom, is all too common. Men often face the pressure to perform, which can diminish genuine enjoyment, while women may yearn for deeper emotional and physical engagement. This disconnect can lead to a cycle of dissatisfaction for both partners. Keeping this in mind, and based on the insight from a recent survey, which revealed that a staggering 74% of Indians confessed wanting to try something new to improve their sex life, Durex has unveiled its new campaign to address this need with "Explorers Wanted."

"Explorers Wanted" is intended as a call to action for couples to embark on a journey of discovery and passion. Durex is encouraging partners to become 'explorers' of each other's desires and fantasies, enhancing their intimacy through exploration. This initiative is cleverly teased through the metaphor of travel, inviting couples to explore 'secret destinations'—a euphemism for new experiences and adventures in their sexual relationships.