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During the festive season, consumers often enjoy making significant lifestyle upgrades, but the idea of taking a loan can sometimes feel burdensome.

To shift this perception, SBI, India’s largest public sector bank, has launched the ‘Celebrations Unlimited’ campaign, highlighting the joy of Indian consumers making big purchases during this festive time.

The campaign includes a series of films conceptualised by FCB Kinnect that showcase how SBI’s multi-loan offerings comprising Car Loan, Gold loan, Personal Loan and Loan against mutual funds can make celebrations special.