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Royal Stag Packaged Drinking Water has unveiled a new campaign #CelebrateLarge for the current festive season focusing on the youth as their target audience. With the tagline ‘Generation Large ka Celebration Large’, the campaign features India’s T20 cricket captain Surya Kumar Yadav and is an engagement-led 360 campaign — including an interactive AI film, an innovative AR-enabled festive canvas and a chance to celebrate with the Indian cricket celebrity, Suryakumar Yadav.

Conceptualised in association with creative agency partner FCB India, the campaign showcases all major festivities across regions — inviting audience to #CelebrateLarge with Surya Kumar Yadav. The whole experience has been curated keeping today’s youth, aka, the digital natives, in mind by offering them a simplified user journey.