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This #InternationalWomensDay, Navbharat Times and FCB Ulka are reshaping the way we speak with #BarabariKiBhasha—a movement to make Hindi more inclusive and gender-equal.

For centuries, language has shaped our culture and priorities. Yet, many professions and achievements still lack feminine equivalents, reinforcing gender gaps. Barabari Ki Bhasha introduces new, female-gendered words so young girls can see themselves in every aspiration, every dream, and every possibility.

Because when language evolves, mindsets follow. Join us in using these words and making equality a part of everyday conversation!