FCB Chicago Chicago

ABOUT

Only 1% of US. farmland is organic. The reason? Going organic is extremely challenging for struggling family farms. Michelob ULTRA Pure Gold has taken on the mission of transforming America’s agriculture with Contract for Change: an agreement that farmers sign today that guarantees them a buyer in three years when their organic transition is complete, removing the biggest barrier. Contract for Change was offered to all American farmers. 104,000 acres are in transition today and will soon produce ingredients for Michelob ULTRA Pure Gold and countless other brands.

MADEIT CREDITS

  • Anheuser-BuschClient
  • Alex BartczakSr. Post Producer
  • Azania AndrewsVice President, Brand Marketing
  • Batsirayi ZesaguliAudio Engineer
  • Bianca MarcusVP, Management Director
  • Cameron YerglerEditor
  • Carolina VelezSr. Producer
  • Domenic CarusoProducer
  • Drew BeesonStudio Manager
  • Ellen KuratnikSr. Broadcast Business Manager
  • Jason RyanVP, Director of Audio
  • Jessica NewmanSenior Director of Agricultural Procurement
  • Jim WalterProducer
  • Joe TipreVP, Director of Production
  • John BleedenExecutive Creative Director
  • John KennyChief Strategy Officer
  • Jonathan WachalaProducer
  • Kerry HillEVP, Director of Production N.A.
  • Kristin ObergDirector, Project Management
  • Marcela GarciaSenior Marketing Director
  • Marcus McCoySr. Art Director
  • Marianna RuizVP, Creative Director
  • Mary Beth PattonTraffic Manager
  • Melissa JacksonSenior Strategic Planner
  • Michael FoxAccount Supervisor
  • Rene SteinkellnerProducer
  • Ricardo MarquesVice President, Brand Marketing
  • Samantha DurrantDirector
  • Steve ArmsteadProduction Business Manager
  • Steven PiperPhotographer
  • Thomas HehirSVP, Director of Strategic Planning
  • Trish GregorTalent Manager
  • Ximena AguirreExecutive Producer
  • * FCB ChicagoAgency
  • * FCB GlobalAgency
  • * Andrés OrdóñezChief Creative Officer
  • * D&AD
  • * Paul BierzychudekVP, Analytics Director
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