FCB New Zealand Auckland

ABOUT

"Return to Script Department” was part of a nationwide campaign called “Firefighters Don’t Like Fire Movies.” The campaign was created around the insight that people are complacent about the speed of house fires, because they’ve only seen Hollywood’s version of events. The dwell time of newspaper was our opportunity to expand on all the chilling detail of the realities of fire, set against the most relevant backdrop for the campaign thought. A Hollywood script.

Playing with the recognisable movie script format gave us a chance to educate the public about some of the misconceptions of fire, while also comparing and contrasting with Hollywood’s version of events.

MADEIT CREDITS

  • Fire and Emergency New ZealandClient
  • Charlotta CutfieldAccount Manager
  • Hugh O'ConnorSenior Art Director
  • Katie HeslopSenior Account Manager Media
  • Keegan FloodSenior Digital Account Manager Media
  • Peter VegasExecutive Creative Director
  • Phillippa McKenzieGroup Business Director Media
  • Sean KeaneyManaging Director
  • * Hayley Markscopywriter
  • * The Craft ShopRetoucher
  • * Leisa WallECD
  • * FCB New Zealand
Annual 2021 BronzeReturn to Script Department (Press)Advertising: Print Project featured: on 13th August 2021 Contributor:

FCB New Zealand has been a Contributor since 25th November 2015.

Invite x3

Return to Script Department (Press)

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