ABOUT

Background:
Samsung launches a new flagship phone every year, usually highlighting upgrades and standard feature statements. However, this year is different. Samsung introduced the new Galaxy S24, and it comes with AI capabilities. The phone features an inbuilt AI technology, which can summarize anything from any articles to pitch briefs in seconds.

Objective:
We found out that more than 30 million readers consume content on news platforms, rarely reading them thoroughly due to shorter attention spans.

Idea:
Could summarizing the news capture enough interest to engage readers? For the first time in the world, We summarized every news article in under 60 words, integrating Samsung S24 Ai technology into our display ads.

Execution:
We teamed up with Reachable ads and connected news publishers with the capabilities of LLM to design a campaign where we integrated the same summarization feature of Galaxy S24 Ultra seamlessly. So, when a user clicked on the banner, they were presented with a 60-word summary of the adjacent news article, representing the summarization capabilities of the Galaxy S24 Ultra's AI.
To bring this interactive experience to life, a robust middleware system securely connects the banner ad with the API, ensuring rapid response times to maintain user engagement.

ResultS
The response was astounding. Our campaign successfully engaged users, with AI-driven banner ads achieving a 3.2% engagement rate, reaching 1.8 million people. It also helped us achieve 700+ pre-orders, which is worth BDT 17 Crore. This interactive campaign effectively showcased the AI features of the Samsung Galaxy S24 Ultra, demonstrating its advanced capabilities in real-world scenarios.