About me

I'm a highly experienced, creative footwear design & development consultant specialised in luxury and premium fashion footwear.
I have successfully managed the whole creative process from concept, innovative design and development to final product for Paul Smith, FitFlop, Dries Van Noten, various fashion brands as well as creating and running my own aspirational womens footwear label Chapter 2.

Able to quickly understand brand DNA and translate relevant footwear and material trends.
I enjoy working on a collection in it's entirety as well as focussing on the details within each style to build cohesive identity and strong commerciality. Pragmatic approach to problem solving and able to provide creative solutions whilst delivering diverse product ranges which are elevated in quality and craftsmanship.
Expert in leather and sourcing with strong relationships at key European tanneries and suppliers. Hard working and conscientious I lead by example, and as a valued and respected member of the design team I support & inspire others to achieve their best.

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Fay's work

CHAPTER 2 - direct from the hands of the maker

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