Farhana Khan Creative Consultant


Hindustan Unilever (HUL) is the country’s largest consumer goods company approached Prime Focus Technologies (PFT) with the brief to create a brand film that identified how the taste of tea could help overcome a deep-rooted socio-cultural barrier. As a core member (and a vocal advocate of changing preconceived notions!) of PFT’s content studio, responsible for conceptualising and executing 360-degree turnkey creative solutions for brands, I was appointed with the task of ideation and copywriting.

Being a woman, I could relate to the impact of stereotypes and hence I took this opportunity to bring forward the more neglected lot in India- the dwarf community. Using the hashtag. #unstereotype, the story aims to initiate conversations, making the world a more welcoming place- one cup of tea at a time.

This film, released on International Dwarfism Awareness Day, October 25, in association with Brooke Bond Red Label tea, amassed one million views on the first day of its launch.

Date created: October 2017 2017-10-01T00:00:00+0100
Date published: 26 October 2020 2020-10-26T11:17:55+0000


  • UnileverClient

Film for the campaign #unstereotype