About me

Farai Dube (stylised +44FARAI) is a multidisciplinary creative and musical polymath with a focus on photography based multi-dimensional design, film & copywriting.

A creative professional with director level experience from some of the UK's most creative agencies (AMV BBDO, Uncommon Creative Studio) working as a brand director and creative consultant - he is well versed around all manner of production - a real hybrid with experience to match.

He is one of the founders of Anthem Creative Arts a London & Los Angeles based music label & creative studio specialising in creative services for artists.

He serves as a creative partner (Design, Copy & Art Direction) in alternative and black music spaces with and for the artists he services, independently and through his label developing and producing compelling narratives through visuals, branding and marketing built around their music.

He makes them look cool and sound amazing basically.

His works, both personal and commercial, often recite themes surrounding philosophy, heritage, finding meaning, purpose, bending fantasy and reality.

Skills

Art Direction, Artist Management, Brand Management, Creative Direction, Film, Print, Production, Social Media, Strategy Planning

Sector Experience

Automotive, Charity / Not for profit, Fashion, FMCG, Government, Music, Retail, Telecoms, Utilities