ABOUT

Kids & teens Modern Furniture Brand design.
Noze is a modern kids furniture business. It aims at creating furniture that fit current generation youth: Kids & teens with the big urge to grow up & they boldly declare it!
Uncertain about where they fit, they recklessly sway between childhood & adulthood searching for their identity.

The brand designed here comes to reflect this sudden, irrational switch. At the base they are kids with all the innocence, and then suddenly they imitate grown-ups while keeping that innocent «nosey» stare oO, the two dots.

The logo is simply made of the name typography split into two sections. The lower part uses a weak childish font with childish colors while the upper part is a bold, strict black font with two dots that mess up the serious look in a playful stare.