About me

I am a Rhodes University graduate with three years' working experience within the digital sphere. I have both in-house and agency social and digital media experience, as well as a wide variety of other skills, gained by working in the television industry, as well as entertainment journalism.

Hired as social media manager (later digital media manager), for the nationally-broadcast South African breakfast television show, 'Expresso', I worked with account managers and clients to create branded as well as editorial content and copy for social media platforms as well as the website, and managed all digital platforms including Facebook, Twitter and the official website for the show. I also handled all feedback from viewers via social media platforms, as well as email. I helped to organically grow the social media platforms from to Twitter followers and to Facebook fans within a year.

Prior to this, I was employed by the events website What's On In Cape Town, as an editorial intern and assistant to the editor, for a three month internship. During this time, I managed all social media platforms, writing interesting and engaging posts and managing relations with readers. I was also in charge of loading content to the website; SEO management; sub-editing the work of contributors for spelling, grammatical and general errors, putting together a weekly newsletter of Cape Town events; sourcing events to list on the website; writing listings for events; attending and reviewing events for publication on the website; sourcing and editing images for the website; using Google Analytics to track and monitor page views; and assisting the editor in all facets. By doing this, I learnt how to multitask efficiently, produce content in situations which require rapid turnaround times, work with large volumes of content, and effectively administrate all digital platforms.

I have also gained agency experience, working for Machete Creative as a digital strategist and copywriter. In this position, I set up and maintained client social media platforms, developed digital strategies, ran Google AdWords campaigns, wrote website content and developed copy for print ads.

I am a logical, analytical thinker who is able to work independently and think on her feet. I am driven by a passion for all things new and exciting, as well as a willingness to learn and grow.