Fan's work

About Fan

Senior designer specialising in branding, UI/UX, and visual design, with expertise in mentoring junior teams.

From sketching plaster statues in an elite art school to overseeing and developing creative solutions for over 30 different brands as a multidisciplinary senior designer, I've found my passion in executing impactful and human-centered designs for branding strategies, UI/UX, marketing campaigns, and social content. I bridge creativity and cultural insights to tell each brand's story, rolling them out across varying scales on print and digital channels, from concept to completion.
My expertise spans a wide variety of fields, including property, hospitality, lifestyle, retail, and corporate brands in the markets of the UK, Dubai, an d East Asia