ABOUT

The UK’s most ethical chocolate gets a mainstream makeover.

Seed and Bean isn’t just about profits. It’s about ethical business and responsibility for the environment. It has been making great tasting chocolate since 2005, all handmade in small batches in the UK.

But business was slow – nearly at a standstill, so we needed to boost brand impact and desire. We helped Seed and Bean clearly identify its special differences and create a brand look that commands the premium it deserves.

As a result of our rebrand strategy a new brand line was born: ‘Kaleidoscopic Moments of Pleasure’, to really drive awareness of the products unique and exciting flavour combinations, as well as giving the brand greater appeal to a wider audience.

What we did:
Brand Strategy
Visual positioning
Brand Story
Brand Identity
Packaging Range
Copywriting
Point of Sale
Press Advertising