ABOUT

SUPERFOODS
The TruVibe brand is focused on conscious eating; creating positive energy and building vibrant mind, body and spiritual health.
For this new to market brand, the key challenge to success was finding a standout visual and verbal language, one that that could cut across a shelf packed with functionally focused and worthy looking competitors.
The idea emerged to create a series of 'calls to action' that shouted positivity without being  preachy. 
Having an element of humour and fun was very important; the final range line up features packs bearing messages such as ‘Art is Life’, ‘Do it Now’, ‘Spread Kindness’ and ‘Live your Dreams’.
EAT CLEAN
The liquid meal replacement and healthy smoothie market is growing fast, but it’s a hard category for consumers to navigate. 
Many products contain far too many bad sugars and nutritional promises. Nothing close to what you could blend at home.
TruVibe Organics wanted to bust open the market of on-the-go, pre-prepared drinks and provide a high level of very pure sustenance for one meal of your day.
Our key insight was that consumers wanted to ‘eat clean’, so aiming to own the category through naming was a key branding boon. Together with very clear identification of ingredients, the pack acts as a positive 'guide to goodness' on shelf.