Fallon London

ABOUT

Everyone knew the Wispa product, but few people were able to say what the brand stood for. We needed to reboot the nation's favourite chocolate bar to make it relevant not only to people who grew up with it, but also people who weren't even born when it first launched, giving it a voice and turning it into a cheeky agitator to grow salience, excitement and fame.

Time well mis-spent. Wispa as brand champion for all the great, pointless things we do.

Who pooled - WISPA: TIME WELL MIS-SPENT

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