Fallon London


Over a million people saw Sony Balls online before it had aired on TV.

In all the markets the campaign was aired the sales of Sony Bravia televisions outperformed all targets, to the extent that Sony could not supply the demand. With retailers crying out for more product Sony had to open a new factory to meet the orders.

Date created: March 2006 2006-03-01T00:00:00+0000
Date published: 4 March 2013 2013-03-04T12:18:13+0000

Sony Bravia: Colour Like No Other