ABOUT

Turner Duckworth's San Francisco studio came to us with a brief to explore the visual aesthetic of the new Sprite bottle as part of their refreshed branding for the Coca-Cola Company.

The concept was to create an exaggeration of reality, focusing on hard-edged highlights and contrasty rich black shadows. Alongside a series of bottle compositions, we visualised the new logotype and Spark marque being displaced under liquid droplets.