Fakery London

ABOUT

To celebrate the launch of the American superhero film Black Panther, Clarks Originals teamed up with Marvelâ„¢ to create a limited edition version of their Trigenic Evo shoe.

The Clarks Originals team commissioned CGI and Motion Graphics Studio, Fakery to produce a film to showcase this collaboration project. Fakery worked with the Originals in-house design studio to develop their concept into a photorealistic CGI product film. The creative direction is influenced by the dark cinematic style of the Marvelâ„¢ movie and supported by an energising soundtrack produced by Emmy award-winning sound designer and composer Ashley Bates.
Credits - Modelling & Production - Terry Somerville, Adam Carlton, Scott Martin, Steve Bell, Project Management - Ben Hyde

MADEIT CREDITS

Who pooled - Clarks Originals & Marvel collaboration CGI Animation